How a Dollar General Employee Went Viral on TikTok
TikTok started out as Just a Messenger, a simple photo sharing app for college students.
It was launched in 2011 by Kevin Systrom and Sunny Singh, two former employees of the messaging app Snapchat. Soon after the two realized their potential, they were able to raise $22 million in venture funding.
Today, TikTok is one of the world’s most famous social media apps. In less than five years, it has become the second most popular app in the world, while also becoming one of the most profitable. It is also one of the most popular among millennials.
Despite its growing popularity, TikTok has struggled to adapt to the needs of mobile gamers. In the last few years, it has been heavily focused on mobile video gaming, and now has over 3 billion daily users. But despite its popularity among the gaming community, TikTok has yet to find success in this space. And despite making mobile gaming its main selling point, consumers still do not seem to see TikTok as a gaming app.
To find out why this company has been failing, we turned to Nick Spanos, an independent content investor and investor in startups.
“I’m watching TikTok as a person who’s been using it for a year now, and it’s not a gamer’s app.”
Nick Spanos:
I use it regularly and every morning, I get up and check it. I know what it is and why I use it. Just thinking about it, I don’t see it as a gaming app. Because if you look at what’s happening in gaming, the first year of video games, there’s not been a huge amount of success. It’s hard to be a game. You have to have a huge following. If you have a lot of people, you have a lot of money. You need to get into that lucrative market. It’s not. You’re not even playing games yet to sell a lot of games, which is the main thing.
You can see this happening as technology goes from phones to tablets. And tablets have more power than you can imagine. So you know, why not video